Construction is progressing at a new Sprouts Farmers Market in south Durham, setting up the grocer to open this summer.
The Phoenix-based company has announced an opening date of Aug. 22 for its newest location. In the meantime, the company is on the hunt for employees. The grocer is looking to hire about 140 full- and part-time workers before its opening.
The new location, in the shell of a former Harris Teeter at 105 West Highway 54, is the company’s fourth in North Carolina. The first opened on Falls of Neuse Road in north Raleigh last year. Since then, two more stores have opened in Charlotte and Fayetteville.
The south Durham Sprouts store will total 30,000 square feet, which is a smaller-than-typical footprint that representative Kalia Pang says is part of the store’s strategy.
The grocer’s trademark layout concept is to set produce in the center of the store. “That’s the main traffic driver that we’re known for,” Pang says.
The concept will be employed at the south Durham store. The company has been eyeing expansion in the Triangle because of growing interest in fresh and organic produce in the area, Pang says.
The grocer offers regular and organic fruits and vegetables at a price range that is 20 percent to 25 percent below average, Pang says. She attributes the price reduction to the company’s long-standing relationship with its produce providers and its high volume of sales.
Sprouts is the latest grocer to make inroads in the Triangle. Publix, Wegmans and Aldi have all been seeking to enter and expand in the market in recent years.
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