By Ben Graham Staff Writer, Triangle Business Journal
View original article here.
Sprouts Farmers Market is slated to open Wednesday morning in Durham, putting its produce-centric store layout on display in a building at 105 West Highway 54.
The Phoenix-based company specializes in providing fresh organic and conventional fruits and veggies at bargain prices, intentionally situated in the center of the store. “Produce is the biggest traffic driver to our store,” says Sprouts representative Kalia Pang.
The layout will be no different at the new Durham location, which comes more than a year after Sprouts opened its first North Carolina store on Falls of Neuse Road in Raleigh.
The Durham Sprouts totals 30,000 square feet, about typical for Sprouts but smaller than traditional grocery stores.
The prices for produce in particular are how Sprouts tries to differentiate itself, Pang says, and that seems to hold true in Durham based on some of the early fruit and vegetable deals offered by the grocer. For example, Sprouts is advertising fresh, whole cantaloupe for 98 cents. At a nearby Harris Teeter, cantaloupe is advertised for $3.99. Peaches and nectarines can be bought for 98 cents a pound at Sprouts. At the same Harris Teeter, nectarines are on sale for 2.99 a pound for card-holding members, while peaches can be bought for $1.79 per pound.
Sprouts still boasts a bakery, deli, butcher and seafood counter, along with a host of other healthy and organic products throughout the store, but shoppers shouldn’t expect to find typical national brands.
Sprouts made its grand East Coast entrance in 2014 in Atlanta and has been ramping up its presence in places like North Carolina since then. The Durham location will be the third to open in the state this year, in addition to new stores in Charlotte and Fayetteville, Pang says.